Pawcare: An imaginary Non-Profit Organization focused on stray animals’ well-being.

 

Pawcare is my first graphic design/branding project. The creation of Pawcare was inspired by stray animals in Turkiye that undergo cruel conditions in order to stay alive, and the lack of government-funded assistance for these animals.

Pawcare is an imaginary brand that gets a majority of its profit from selling food for pets and collaborating with various veterinarians. The purpose of Pawcare is to help stray animals lead a healthier and slightly easier life, and lengthening stray animals’ lives as their life expectancies are much shorter than of a house pet.